At the company’s latest launch event for the OnePlus 15T, OnePlus China president Louis Li said the brand delivered a strong growth year in 2025. According to the figures cited in the report, OnePlus recorded 44% sales growth last year, and it has still maintained 27.4% year-over-year growth so far in 2026.
The company framed that performance as the fastest growth pace in the industry. While the source article does not break down the full market methodology behind those claims, it does present the announcement as a key business update delivered on stage alongside the new hardware launch.
Li also said OnePlus has now completed a fuller product structure built around three major series: the numbered flagship line, the Ace series, and the Turbo series. In the company’s telling, those three families have pushed mobile market share for the brand to a record high.
Each lineup is aimed at a slightly different buyer. The numbered series is positioned as a full-featured performance flagship. The Ace line is being pitched more directly at gaming and performance-focused users. The Turbo line is described as a value-oriented performance and battery play designed to bring higher-end experiences into a lower segment.
Even though the announcement came during a launch event, it matters beyond the OnePlus 15T itself. If the company’s numbers hold up, they suggest OnePlus is having real momentum in a market where brand differentiation is getting harder and where many launches now compete on narrower improvements.
For now, the source stops short of providing a deeper audited breakdown, but the message from OnePlus is pretty clear: the brand wants buyers and competitors to see this as more than a single successful phone cycle. It wants the market to read it as a broader phase of sustained smartphone sales growth.
