Honor’s global chief marketing officer, Guanhaitao, posted a message congratulating the Honor Magic V6 foldable phone on its successful launch in Malaysia. Along with that launch update, he shared a notable claim about the local foldable market.
According to Guan, in the Malaysia smartphone market, one out of every three foldable phones is an Honor foldable. That’s a strong position for Honor, especially in a category where brand trust, durability, and after-sales support can matter just as much as raw specs.
The report does not provide a separate shipment table for Malaysia, so the statement should be understood as Honor’s own market-facing claim tied to the Magic V6 launch. Still, it shows how aggressively the company is trying to build its foldable phone presence outside China.
For broader context, IT Home also pointed to IDC’s first-quarter 2026 data for China’s domestic foldable phones market. In that report, Huawei ranked first by shipment share with 60% of the market. Honor followed in second place with a 21% share.
Other major Chinese brands were further behind in that same IDC dataset. OPPO held 6%, vivo had 5%, and Xiaomi came in at 4%. The numbers suggest that China’s foldable phone market remains heavily concentrated around Huawei and Honor, at least for that quarter.
The Malaysia update gives Honor another angle to highlight. Instead of focusing only on its ranking in China, the company is now talking up momentum in Southeast Asia as well. If the one-in-three claim holds steady, Honor foldable phones could become one of the more visible alternatives to Samsung and other foldable brands in that market.
Honor has been putting more weight behind foldables as a global product category, and the Magic V6 launch in Malaysia fits that strategy. The key question now is whether Honor can turn this early market share into lasting demand as more brands push thinner, lighter, and more affordable foldable devices.
