Dreame Technology CEO Yu Hao has stirred up fresh debate on Chinese social media after arguing that Apple is no longer innovating and saying Dreame wants to carry forward Steve Jobs’ vision while eventually beating Apple. The comments were posted publicly on Weibo, where he also invited users to share what they think the iPhone still gets wrong.
According to the original report, Yu wrote that Dreame can move past Apple because Apple innovation has slowed down. He went even further by saying Dreame should inherit Steve Jobs’ unfinished mission, defeat Apple, and then go beyond it. The remarks were framed as both a challenge to the current smartphone market and a call for public input on what users still want to see improved.
Alongside those statements, Yu used Weibo to crowdsource iPhone feedback from everyday users. He also said he was openly collecting broader ideas about innovation in the mobile phone industry, suggesting Dreame is still shaping how it wants its smartphone ambitions to take form.
This isn’t the first time Yu has made bold comments about Apple. The report notes that he had previously said Dreame’s phone business would eventually compete globally with Apple and Samsung, with all three splitting the market, and that Dreame ultimately aims to reach the top position worldwide.
IT Home also pointed back to an earlier January appearance by Dreame’s smartphone team at a distributor conference in southwestern Europe. At that event, the company showed off the industrial design of several handset models, including a high-end luxury series and a flagship modular lineup. While that doesn’t amount to a full market launch update, it does show Dreame has been trying to signal long-term intent in smartphones rather than making a one-off publicity push.
For now, though, the biggest takeaway is the tone. Yu is clearly trying to position Dreame CEO messaging as aggressive, aspirational, and directly aimed at Apple’s brand influence. Whether Dreame can turn that rhetoric into a credible smartphone strategy is still an open question, but the company is making it clear that it wants to be part of that conversation.
