Dreame founder and CEO Yu Hao has made the company’s smartphone ambition unusually explicit, saying the Dreame smartphone business wants to stand alongside Apple and Samsung on the global stage.
In his latest post, Yu said Dreame phones should eventually “split the world into three parts” with Apple and Samsung. He added that his earlier framing around competing with Huawei and Xiaomi was too limited, and argued that Dreame should think bigger internationally.
Yu went even further by saying Dreame’s phone business unit should one day exceed Apple’s $4 trillion market value. It’s an eye-catching statement, though it also underscores just how early the company still is in building out its handset strategy.
IT Home noted that Yu had already stirred debate back in September 2025, when remarks from an internal speech were reported by Sina Tech. At the time, he said Dreame, Huawei, and Xiaomi could eventually divide the market among themselves. Reporting since then has suggested the company wants to stay focused on the high end, especially the 5,000-yuan-and-up segment, while it continues exploring the right breakout path.
That broader global ambition lines up with Dreame’s recent hardware teasers. In January, the company’s phone team showed off luxury and flagship modular concepts at a distributor event in Southwestern Europe. Yu also recently shared video of a prototype modular phone with a removable camera module and detachable rear cover, suggesting the company is still experimenting aggressively with product direction as it tries to define what a Dreame smartphone could be.
