A market-watching blogger known for tracking smartphone share in China said the REDMI K90 Max posted a relatively modest opening compared with Xiaomi’s previous high-end Redmi launch. Based on sales from launch night through the first seven days on sale, the phone’s first-week sales were reportedly close to 45% of the pace set by the K80 Ultra over the same period.
The post adds an important point of reference: the REDMI K80 Ultra reportedly cleared more than 200,000 units during its comparable launch window. That means the K90 Max still appears to have sold a meaningful number of phones, but it hasn’t matched the breakout pace of the earlier model.
IT Home previously reported that the REDMI K90 Max officially launched on April 21, starting at 3,499 yuan. During the initial sales period, Xiaomi applied a 300 yuan subsidy across all versions, which brought the launch pricing down to 2,999 yuan. After national subsidies, the effective entry price was said to fall as low as 2,549.15 yuan.
The article lists the launch-period pricing in detail: 12GB + 256GB at 2,999 yuan, 16GB + 256GB at 3,499 yuan, 12GB + 512GB at 3,499 yuan, 16GB + 512GB at 3,999 yuan, and 16GB + 1TB at 4,699 yuan. With subsidies applied, those figures drop further, which helps explain why the device is being positioned aggressively in China’s upper-midrange performance segment.
On hardware, the K90 Max is described as Xiaomi’s first phone with a built-in cooling fan. It also uses the Dimensity 9500 chip and an AI display co-processor called the D2. The cooling setup reportedly includes an independent sealed air duct and a full-metal bearing structure, while the phone also carries IP66, IP68, and IP69 ratings for dust and water resistance, plus a 50,000-hour aging test claim.
Xiaomi had already promoted the model as a sales winner in its earliest hours. According to previously released company figures cited by the report, the REDMI K90 Max became a sales champion and set a new first-sale record for all-channel launches in the 3,000 to 4,000 yuan price band over the past year within just four hours of release.
The source piece also ties the phone’s sales context to China’s ongoing 2026 consumer electronics subsidy program. That program continues to shape buyer behavior in categories like smartphones, tablets, 3C gear, and home appliances, where discounts can materially change the real-world entry price. Against that backdrop, the K90 Max may still be performing solidly, even if the first-week comparison suggests it hasn’t repeated the K80 Ultra’s momentum.
