Research firm Omdia says India’s smartphone market shipped 30.9 million units in the first quarter of 2026, down 5% year over year. In its London-dated release, the firm linked the decline to a mix of seasonality, channel behavior, pricing pressure, exchange-rate movement, and broader macroeconomic conditions.
Among the biggest brands, vivo remained the market leader for a seventh straight quarter in India. Omdia said vivo and Samsung posted shipment volumes that were broadly flat compared with the same period last year.
OPPO growth stood out against that backdrop. Excluding OnePlus and realme, OPPO recorded a 21% increase in shipments and lifted its market share to 15%, making it one of the few major vendors to expand while the overall market moved lower.
By contrast, Xiaomi and Apple both saw shipment declines during the quarter, according to the same report.
Omdia also noted that prices for entry-level smartphones in India have risen by roughly 18% to 20%. The firm believes full-year smartphone shipments in the country could end up falling by more than 10%, which would create fresh pressure for both device vendors and distribution channels.
The numbers point to a more difficult environment for the India smartphone market, especially at the lower end, where price sensitivity remains high and channel caution can quickly weigh on volume.
